Week 1 : Designing to communicate
Sept 10, 2022
Sept 10, 2022
Design Analysis
A Poster of <The Turin Horse>, a film by Bela Tarr (2011)
designed by Scott Meola
Bela Tarr and his film ‘The Turin Horse’ is one of my favorite of all. Although there are almost no lines in this 146 minutes-long movie, the shots and sequences were powerful enough to catch my eyes. The film is in black-and-white, shot in only 30 long takes which depict the repetitive daily lives of the horse-owner and his daughter.
The Grid
The layout of the poster is pretty symetrical.
I divided the poster in 4x8 grids.
Everything is located perfectly symetrical on the top 16 grids.
The credit of the movie is taking the top part of the poster, and review quotes and awards/selections are located underneath.
Then there comes the title divided into three horizontal lines with different font sizes.
A short line is located underneath and a short description of the director is written below it.
--
The bottom 16 grids has an image of a person who is showing their back while holding a rusty bucket.
The person is standing and walking still, but as wind blows, clothes they is wearing are making an imaginary diagonal line.
The ground is also making a subtle diagonal line as well.
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The layout of the poster is pretty symetrical.
I divided the poster in 4x8 grids.
Everything is located perfectly symetrical on the top 16 grids.
The credit of the movie is taking the top part of the poster, and review quotes and awards/selections are located underneath.
Then there comes the title divided into three horizontal lines with different font sizes.
A short line is located underneath and a short description of the director is written below it.
--
The bottom 16 grids has an image of a person who is showing their back while holding a rusty bucket.
The person is standing and walking still, but as wind blows, clothes they is wearing are making an imaginary diagonal line.
The ground is also making a subtle diagonal line as well.
I divided the poster in 4x8 grids.
Everything is located perfectly symetrical on the top 16 grids.
The credit of the movie is taking the top part of the poster, and review quotes and awards/selections are located underneath.
Then there comes the title divided into three horizontal lines with different font sizes.
A short line is located underneath and a short description of the director is written below it.
--
The bottom 16 grids has an image of a person who is showing their back while holding a rusty bucket.
The person is standing and walking still, but as wind blows, clothes they is wearing are making an imaginary diagonal line.
The ground is also making a subtle diagonal line as well.
I made some vertical lines to the poster, which made me to surprise on the detail of the composition it has.
--
The longest part of the title (the Turin part) is taking exact half of the poster and is perfectly symmetrical. The first letter (T) and the last (N) was located on the quarter of the each side image which halves the award/selection texts.
Also, the second longest part of the title (the Horse part) has the same length with the review quote. It also has a similar length with the image of the person as well.
The shortest part of the title (which is The part) has the same length with the line below.
And here comes the interesting part: if we double the distance between the top line of the text ‘The’ and the bottom line of the text ‘Turin’, it will be th entire length of the title text.
Then I put some more vertical lines for the details.
I found that the composition of the entire text and image was very carefully chose. the spacing between
1. the bottom of the credit text and the top of the review quote
2. the length of the review quote
3. the bottom of the first line of the title (the) and the top of the second line
4. the bottom of the second line and the top of the third line
5. the top of the description text of director and the horizontal half line of the poster
6. the length between the top of the person’s image and their neck
...
was the same.
Also the imaginary horizontal space that the top two part are making was almost the same with the space of the ground of the image at the bottom.
The Hierarchy
I first read the title ‘THE TURIN HORSE’, which is highly visible because its white color highly contrasts with the dark grey background. Then my eyes flow to the image underneath the litle, which also has a noticible black points, and its diagonal composition leads me to the top of the poster, which has credits and review quotes of the movie.
The Typefaces
There are mainly three families of typefaces are used in the design: New Horizon, Coolvetica, and Sybilla Pro.
New Horizon Titling by
Joffre LeFevre, Aboutype, Inc
is used to write the title of the film THE TURIN HORSE and the general information including the name of the director and the review quote.
Coolvetica Crammed Light by
Ray Larabie
is used to write credits of the film at the top of the poster, chich is the only sans-serif font in the poster. It gives a versitile and even spooky mood to the poster.
Sybilla Pro Condensed by
Karandash
is used to write the awards of the film.
searched on font.com and whatfontis.com
The Color
The poster is made with different levels of black/white/gray colors just like the film which is in black and white. It’s lack of color make me get the calm, windy and lonely mood.
The Negative Space
The poster has a lot of negative space, which is even larger than the text and image spaces.
It emphasize the mood of the movie, which is hollow, lacking of communication, somewhat apocalyptic and silent.
Have a wonderful day :)
Random thought outlives here ︎︎︎